About Nyob Zoo Apparel x BXNCO


BXNCO was created by Bao Xiong in 2019 as a creative outlet for her busy hands. She started out as a self-taught modern digital calligrapher for a year and then transitioned into embroidery. She also spent many hours teaching herself how to embroider with her very first Brother SE625. In 2019 she released her first Hlub Koj Tus Kheej Crewneck (Love Yourself in Hmong) that has now become a staple in brand. Fun fact: She is the original creator of Hlub Koj Tus Kheej embroidered sweatshirts.

In 2021, with the help of her loyal customers, she was able to fundraise enough money to purchase a commercial embroidery machine that she currently uses today to embroider, in-house, all of the apparel you see on Nyob Zoo Apparel.

She is an advocate for self-love which you can see throughout her brand and loves to encourage people on personal growth and self-sufficiency. She's active on both her Instagram accounts, BXNCO and NZ Apparel, where she shares new and upcoming launches along with behind the scene of running an embroidery business.  

She currently resides in Georgia with her husband who is her personal delivery man (that's how all your packages are getting to you) and is currently training for a half-marathon on Thanksgiving 2023. She also has a full-time job in Human Resources and will continue to pursue her HR degree and certification. 

Her favorite quote: "It's better to have tried and failed than to live life wondering what would've happened if I had tried." - Alfred Lord Tennyson

Lastly, as a reminder: Don't forget to take some time for yourself today.